Huawei and Honor reveal their new dual brand strategy

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Title : Huawei and Honor reveal their new dual brand strategy
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Huawei and Honor reveal their new dual brand strategy

Speaking of technology, of our memory will be directed to a smartphone, for use smartphones lately been increasing very dramatically. Smartphone development can not be separated from the role of smartphone manufacturers from around the world. This gadget is already very close to human life, no wonder if the smartphone manufacturers competing to provide the best performance of their products.

Given the number of smartphone options, make users choose a smartphone with complete specifications and reasonable price. This of course prompted manufacturers to cut production costs so as to produce products that are cheap and have great ability. Some Chinese manufacturers have even started making a smartphone with a very cheap price at the same time complete feature.

It certainly forced other major smartphone manufacturers to lower the price as well, so that still has enthusiasts. Like the Korean smartphone manufacturer Samsung, also started to produce medium-class smartphone to offset the cost smartphone manufacturers from China

Apart from the price, smartphone users will also lead to the ability of smartphones, it's no wonder that many manufacturers are starting to improve the features on their smartphone. One example of a large company producing Korean smartphone that Samsung are also working to make their latest innovations.

Richard Yu, CEO of Huawei's Consumer division, has announced the new dual brand strategy for Huawei and Honor devices. This builds on his strategic goals from 2012 that have been executed successfully. Huawei wants to be the largest smartphone maker in the world. The goal for Honor is to follow closely, aiming for fourth largest brand globally and second place in China. Huawei and Honor will work closely to develop innovative technologies in the future and will cooperate in distribution and retail. The consumer division is now the largest inside Huawei. Last year it outperformed the...

One of the most important part of the smartphone is their operating system, some giant smartphone manufacturers who had slipped because it does not follow the development of technology for smartphone operating system is Nokia, because they chose to use Windows as the operating system of their smartphones. As a result, of course, smartphone users switch to other manufacturers.

Two operating system, which is still much in demand by users of smartphones are Android and IOS. In some countries more Android users. Yet another part of the country that iOS users also remain loyal to the operating system with apple emblem.

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